• Efficiency & Effectiveness

This criterion focuses on the adoption of services amongst the targeted audience, and ability to solve a problem that deals with Public Service with high level of impact on society.

  • Ease of Use

This criterion focuses on how well the services are being delivered, from a user perspective. It focuses on functionalities such as but not limited to: Easy navigation with friendly design (Look and Feel)

  • Innovation

This criterion focuses on the “Wow!” factor – that is, the innovative use of technology or stand-out approaches for combining ideas in a creative and collaborative manner and developing a solution that is unique, original and new focusing on life event services that impact overall customer experience.